From the inception of man. Not only did life of one satisfy another’s most basic need, hunger; but also enriched human life through sustainable practices!
Skin to coat, bone to knife; remains of a man’s daily kill was once put to complete use; epitomizing sustainability.
As the most dominant species, it’s our duty by birth to ensure longevity of the natural food chain and protect the balance of the global ecosystem. To achieve a “0” waste lifestyle in order to achieve the best future for all.
“ZYDHNEY” زدني is an ancient arabic word which directly translates to “Increase me”.
To increase one’s consciousness as a means of realising their infinite nature, being our goal.
We bring to you a new extravagant beginning.

The Lotus flower is a symbol of purity enlightenment and self regeneration. It’s characteristics are a perfect analogy for the human condition even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower.

Our Brand TALISMAN is inspired by the Lotus.
The talisman consists of a circular shaped Lotus leaf. The uneven edges symbolises the circle of life encompassing life’s highs and lows. This talisman is inscribed and placed on all our products to remind the beholder to reach their maximum capability and more.

No matter the circumstance you may be in like a lotus leaf, detach yourself from murky waters and you have the ability to rise out of the mud, bloom out of darkness and radiate into the world.

Say :
   I CAN, 
     I WILL,
   I AM.